MARYAM ALSHIRAWI
Director of Communications & Operations
Profile summary
Strategic media and operations leader with 14 years shaping institutional communications and student services at Sohar University. Built end-to-end database systems for student records spanning a decade, led onboarding standards for 150-person media operations, and managed university-wide content production and social media initiatives. Known for solving operational barriers through systems thinking and stakeholder coordination. Committed to enabling institutional effectiveness through clear processes and engaged teams.
Career highlights
Database & Records Management: Built end-to-end student database spanning 2014–2024 for non-native Arabic speakers, enabling centralized record management and historical tracking across Faculty of Education & Arts.
Team Leadership & Operations: Led onboarding curriculum and training standards for 150-person media team operation, establishing consistent processes across university-wide media center.
Institutional Communications & Engagement: Managed media monitoring, content production, and social media initiatives across university platforms while coordinating external partnerships to expand institutional reach.
Student Services & Systems Support: Resolved enrollment barriers by guiding students through registration procedures and troubleshooting portal access issues, maintaining accurate records and deadline compliance.
Key skills
Professional experience
Defined administrative and student support operations for the Arabic Center for non-native speakers and Dean Office at Faculty of Education & Arts, Sohar University. Managed coordination between academic staff and student services, overseeing documentation, database development, and center engagement initiatives across a four-month period.
- Built End-to-end student database for non-native Arabic speakers spanning 2014–2024, enabling centralized record management and historical tracking.
- Launched Language Partnership Initiative and coordinated cultural immersion trip to Al Dakhalia, expanding center visibility and student engagement.
- Processed administrative documentation including meeting minutes, formal correspondence, student excuses, and OBE data entry with accuracy and timeliness.
- Facilitated communication between academic staff and student populations across both faculty and center operations, resolving inquiries and support requests.
- Integrated Arabic Center into Student Week programming, increasing institutional visibility and student participation in center activities.
Defined customer service strategy at Alizz Islamic Bank, guiding client engagement across Sharia-compliant financing solutions. Steered advisory interactions with diverse clientele to build long-term relationships through ethical financial guidance.
- Explained Sharia financing structures and compliance frameworks to clients, translating complex Islamic banking principles into actionable solutions.
- Delivered tailored financing recommendations across diverse customer segments, prioritizing ethical alignment with Islamic banking standards.
- Fostered sustained client relationships by positioning long-term value of Sharia-compliant products over transactional interactions.
Defined learning resource operations at Sohar University, managing student and faculty support across facilities, materials circulation, and information systems. Steered orientation and resource classification initiatives to ensure seamless access to library services.
- Conducted orientation sessions for incoming students, establishing foundational knowledge of facilities, borrowing systems, and electronic resources.
- Supported materials circulation workflow by classifying books according to Sohar University cataloging standards and assisting with borrowing and return processes.
- Resolved student and faculty inquiries regarding facilities access and electronic systems, enabling efficient use of learning resources.
Defined communication strategy for Sohar University's Department of Communication and Relations, overseeing media monitoring, content development, and digital engagement across institutional channels.
- Managed media monitoring operations and institutional communications to maintain consistent messaging across university platforms.
- Produced written and edited content for university publications, website, and official correspondence.
- Drove social media engagement initiatives to expand institutional reach and audience interaction.
Defined media strategy and student engagement at Sohar University, leading a team of 150 students across university-wide media activities. Managed training programs for new members, coordinated public relations with external departments, and oversaw event planning and execution.
- Built onboarding curriculum for new media team members, establishing consistent training standards across 150-person operation.
- Managed external partnerships with university departments and off-campus organizations to expand media centre's reach and visibility.
- Planned and executed university-wide media events, coordinating logistics and student participation across multiple initiatives.
Defined media strategy for the Student Advisory Council, overseeing content creation and institutional communications. Managed documentation of key events and served as liaison between the student committee and university departments, ensuring coordinated messaging across stakeholder groups.
- Produced media coverage for council events and initiatives, creating visual and written documentation that reached student and institutional audiences.
- Coordinated between student committee leadership and other departments to align communications, resolve scheduling conflicts, and facilitate cross-functional collaboration.
- Documented conferences and meetings through photography, video, and written summaries, establishing an archive of council activities and decisions.
Defined student support operations at Administration and Registration Department, SU (2016–2019), managing course registration, academic access, and enrollment processes. Coordinated direct assistance to new and continuing students across registration deadlines and system access issues, while strengthening communication channels between student and faculty stakeholders.
- Guided new students through course registration and enrollment procedures, ensuring timely completion before deadline cutoffs.
- Resolved student access issues with website portals and academic systems, reducing barriers to enrollment and course management.
- Facilitated add/drop requests within registration windows, maintaining accurate enrollment records and student compliance with institutional deadlines.